Privacy Policy:
Sacred Center Sonography
Effective Date: August 1, 2026
Sacred Center Sonography respects your privacy and is committed to protecting the personal information you share with us. This Website Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, contact us online, schedule services, or otherwise interact with us through our website.
This Website Privacy Policy applies to information collected through our website and related online services. Protected health information ("PHI") that is subject to the Health Insurance Portability and Accountability Act ("HIPAA") is handled in accordance with our HIPAA Notice of Privacy Practices.
Information We May Collect
We may collect information that you voluntarily provide to us when you use our website, including when you:
Submit a contact or inquiry form
Request information about our services
Schedule or request an appointment
Communicate with us by email, phone, or other electronic means
Subscribe to communications, if available
Make a payment or complete a transaction through an authorized payment provider
Depending on how you interact with the website, information you provide may include your name, email address, telephone number, appointment information, and other information you choose to provide.
Please avoid submitting sensitive medical or health information through general website contact forms unless specifically instructed to do so through a secure method provided by Sacred Center Sonography.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies. This may include:
IP address
Browser and device information
General geographic location
Pages viewed
Referring website or source
Date and time of visits
Website interactions and usage information
We may use this information to operate our website, understand how visitors use it, troubleshoot technical issues, and improve the website experience.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality, remember preferences, understand website traffic, and improve performance.
Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality or performance of portions of the website.
Where required by applicable law, we will obtain consent before using certain non-essential cookies or tracking technologies.
How We Use Your Information
We may use information collected through our website to:
Respond to questions and inquiries
Process appointment requests and assist with scheduling
Provide information about our ultrasound services
Communicate with you regarding appointments or requested services
Process transactions through authorized payment providers
Operate, maintain, and improve our website
Understand website usage and performance
Maintain the security and integrity of our website
Comply with applicable legal and regulatory obligations
Protect the rights, safety, and property of Sacred Center Sonography, our patients, and others
We will not use information collected through the website for purposes materially different from those described in this policy without providing appropriate notice or obtaining consent when required.
Health Information and HIPAA
Information you provide to Sacred Center Sonography in connection with receiving healthcare services may constitute protected health information under HIPAA and other applicable healthcare privacy laws.
When information is considered PHI, our collection, use, disclosure, and protection of that information is governed by our HIPAA Notice of Privacy Practices and applicable law.
Our Website Privacy Policy is intended to address general website privacy practices and does not replace or modify the rights and protections provided under HIPAA.
Appointment Scheduling and Third-Party Services
Sacred Center Sonography may use third-party service providers to support functions such as appointment scheduling, website hosting, communications, payment processing, analytics, and other business operations.
When you use a third-party scheduling, payment, or other service through our website, information may be collected and processed by that provider in accordance with its own privacy practices and any applicable agreements with Sacred Center Sonography.
We seek to use service providers appropriate for the information and services involved, but we encourage you to review any applicable third-party privacy notices when interacting directly with third-party platforms.
Payment Information
If online payment is available, payment information may be collected and processed by a third-party payment processor.
Sacred Center Sonography does not necessarily directly receive or store complete credit or debit card information submitted through a third-party payment processor. The handling of payment information is also subject to the payment provider's applicable privacy and security practices.
Analytics and Website Performance
We may use website analytics and performance tools to better understand how visitors interact with our website and to improve its functionality.
Depending on the tools used, these technologies may collect information such as device type, browser type, pages visited, general location information, referring source, and interactions with the website.
We take the privacy considerations associated with healthcare websites seriously and seek to use website technologies in a manner consistent with applicable privacy requirements.
Email and Text Communications
If you provide your email address or telephone number, we may use that information to respond to your inquiry, communicate about an appointment, or provide information you have requested.
If Sacred Center Sonography offers optional marketing email or text communications, you may unsubscribe or opt out using the instructions provided with those communications.
Please be aware that standard email and SMS/text messaging may not always be secure. Do not send sensitive medical information through unsecured email or text unless specifically instructed to do so.
How We May Share Information
We may share personal information when reasonably necessary with service providers that assist us in operating our website or providing requested services, such as website hosting, scheduling, communications, payment processing, technology support, or other operational services.
We may also disclose information when required or permitted by law, including when necessary to comply with a legal obligation, court order, government request, or to protect the rights, safety, and security of Sacred Center Sonography or others.
When information constitutes PHI, disclosures are governed by our HIPAA Notice of Privacy Practices and applicable healthcare privacy laws.
Sale of Personal Information
Sacred Center Sonography does not sell personal information in exchange for money.
Certain privacy laws may define "sale" or "sharing" more broadly than an exchange of information for money. Our practices regarding cookies, analytics, advertising technologies, and other website tools will be managed in accordance with applicable privacy requirements.
Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure. You should use appropriate care when transmitting personal or sensitive information online.
Data Retention
We may retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide requested services, comply with legal and regulatory obligations, resolve disputes, maintain appropriate business records, and enforce agreements.
Medical records and PHI may be subject to separate retention requirements under applicable healthcare laws and our HIPAA privacy practices.
California Privacy Rights
California residents may have certain rights regarding their personal information under applicable California privacy laws.
Depending on the law and circumstances applicable to Sacred Center Sonography, these rights may include the ability to request information regarding personal information collected about you, request correction or deletion of certain personal information, or exercise other rights provided by applicable law.
Certain information, including information governed by HIPAA or other healthcare privacy laws, may be exempt from some consumer privacy law requirements.
To submit a privacy-related request, please contact Sacred Center Sonography using the contact information provided on our website. We may need to verify your identity before completing certain requests.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
Children's Privacy
Our website is intended for a general audience and is not directed to children under the age of 13.
We do not knowingly collect personal information online directly from children under 13 without appropriate authorization. If we learn that personal information has been collected from a child in a manner inconsistent with applicable law, we will take appropriate steps to address the information.
Third-Party Links
Our website may contain links to websites or services operated by third parties.
Sacred Center Sonography is not responsible for the privacy, security, content, or practices of third-party websites. We encourage you to review the privacy policies of any third-party websites or services you choose to access.
Your Choices
Depending on how you interact with our website, you may have options to:
Adjust cookie preferences through your browser or available website controls
Unsubscribe from optional marketing emails
Opt out of optional marketing text messages
Contact us to ask questions about personal information you have provided
Exercise privacy rights available to you under applicable law
These choices do not necessarily apply to information Sacred Center Sonography is required to maintain for medical, legal, regulatory, or other legitimate purposes.
Changes to This Privacy Policy
Sacred Center Sonography may update this Website Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.
When changes are made, the updated policy will be posted on this website with a revised effective date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Website Privacy Policy or our website privacy practices, please contact:
Sacred Center Sonography
1151 Dove Street, Suite 280
Newport Beach, CA 92660
Email: info@sacredcentersonography.com
Phone:(949) 274-9734
For questions regarding the use or disclosure of protected health information or your rights under HIPAA, please refer to our HIPAA Notice of Privacy Practices.